digital marketing

Friday, September 18, 2020

Your customers know best

When you meet with a client, did you ever notice that you often discuss some basic ideas and some will start shaking his head and said, "That will not work?" Sales and marketing is not just a case of the right marketers, and clients being wrong.

It is about understanding who your ideal clients are, and Digital Marketing Companies Staffordwork out how to find them, and then once you've found them, you need to find out what you need to say to them, and this is where your existing customers coming. Most customers know what they want, how they want it delivered, and even what color they want to, so why do not more businesses listen to their customers?

It is definitely time for a business owner to start talking with their customers and ask questions regularly. This will help them get an idea of what they are doing right, and what they did wrong. Customers are the best source of information for future changes to the business.

Of course, you do not need to change tactics because one person does not like how you do things, but it is important to understand that by asking the obvious question, and collate the information received, your business can benefit and make sure you are a satisfied client and continue to come back.

a different way to listen to customers

There are many different ways to listen to their client's business; some of the main methods include market research, crowdsourcing, and customer support. Businesses can choose the most appropriate style. However, always make sure that the customer is considered.

market research

Marketing relies heavily on consumer preferences, opinions, and habits, and it should be like that because of the success of marketing campaigns usually depends on how well the promotion or message forcing customers to act. This means that behind every marketing campaign some good quality market research.

Some good market research strategies including focus groups, business software that tracks customer behavior, and access to the latest customer research. At a basic level, knowing which items to promote highly dependent on the data collected about the customer's shopping habits. At a more sophisticated level, card affiliate brand, customer loyalty programs and other incentive programs can be used to track the buying habits of individual customers, so that the business promotions and discounts to tailor customer loyalty and retention.

crowd sourcing

Although feedback and market research usually fall into the category of market research, the same technique can be used for more basic business decisions such as the guidance of the business plan and product development. Some businesses use crowd sourcing to help with things such as restaurant menus and store layout, while others use social media sites to ask for important information on business development in general.

Netflix has used crowd source-based contest in which developers and customers can help to improve their movie recommendation service. This resulted in greater visibility for Netflix and higher brand engagement.

There's a whole strategy is based on the use of product-specific feedback to assist with product development. This strategy consists of marketing a product before it is produced to gather feedback on the different features. This allows companies to only release products they know have enough customer demand to cover the development costs.

customer support

Customer support is an area where listen to the customer is very important. Many clients find that the customer service frustrations, and businesses that can Digital Marketing Company Stafford make the process as fast and simple as possible will probably see positive results in sales and customer retention rates. Therefore, many businesses invest in software that allows them to chat in real time with their clients on the business website.

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Thankyou water - a company, a movement, a revolution

ThankYou is an Australian company that manufactures and sells the product water, food and body treatments.

What makes ThankYou different from other companies that produce and sell the same product is that ThankYou decided to do something good with the profits earned from the sale of its products.

Its first project, which has now become a full-blown movement, called ThankYou Air.

What thankyou water?

ThankYou Air initiated by the company to address the water scarcity problem in a way few companies own. The idea takes birth when the founding team, a group of students, began looking for ideas to start a new company as part of their long-term career plans. During their research they found that more than 900 million people worldwide do not have access to clean drinking water. In contrast, Australia spent a massive $ 600 million on bottled water every year. They decided to address gaps in the availability of basic necessities, drinking water, through a company they started, ThankYou.

Air ThankYou movement is designed to provide high quality bottled spring water to Australia. Profits made from the sale of water bottles are to be invested in drinking water projects in communities with drinking water shortgage. Slowly but surely, the idea became a reality, and the movement gained momentum.

All that Australia should do to help people is to buy water from other brands.Tweet ThankYou not: all that Australia has to do to help this community Digital Marketing Company in Bath is to buy water from other brands through ThankYou not It is as simple as that. How does the idea of working company invested time and money in developing high quality products for their consumers. range of products including water, food and body treatments.

When you buy the bottled water ThankYou, the advantages of a water bottle to go to the Air ThankYou movement, to fund projects providing safe, potable water to the community. The same thing applies to food and body care products. What companies basically do is channel the funds for social causes and projects that exist without charity or donations and without asking people to give something. The company works as a social enterprise, investing all the funds remaining after expenses are taken care of production and research into ThankYou movement.

Other thankyou movement

ThankYou movement has now expanded and has two new projects up and running - Food ThankYou makes a healthy nutritious food available to the Digital Marketing Companies in Bath poor, and ThankYou body care, providing health and hygiene training to people who are facing problems with basic sanitation.

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10 Social media faux pas to avoid

Content that you post to social media platforms your business can be viewed by the entire internet audience - for this reason, knowing how pastors and Digital Marketing Agencies Bournemouth creating compelling content is essential. Just as important is knowing what to avoid in your content strategy. We've created this list to help you avoid making potentially costly mistakes that can jeopardize your online presence.

# 1 Do not Stray From Your Brand

What you post on your social media page should accurately capture the brand message of your business. Let your online content reflects your company's message and be an extension of it. Do not post irrelevant or unrelated. Stay on point!

# 2 Do not Use Textspeak in Social Media

Although you may be accustomed to typing "ur" and "brb" while sending SMS messages, make sure to keep your social governance platform that is free from the SMS language. Textspeak make it appear unprofessional. Avoid at all costs!

# 3 Do not Make Posts Negative

Unless it fits with your brand message, do not post critical, aggressive or negative content. Your fans do not want to jam with negative messages. Your message should inspire, inform and entertain. negative posts contemplate the overall image of your business, so be careful.

# 4 Do Follow or Friend At Whim

You follow on Facebook, Twitter, and other social platforms should accurately reflect what you believe as a company. Keep separate Facebook accounts, personal to follow or share off-page message or content. It is important to build and maintain trust using your company's online presence, so as to maintain social relationships you are consistent with your brand. Tweet and share your thoughts.

# 5 Do not Let Go unanswered questions

You run a business, so you can expect people to have questions about it. When fans or followers to ask questions, make sure to resolve them quickly. Ignoring the question can lead to lost business which is always a no-no!

# 6 Do not Ignore Privacy

Always respect your customer's privacy. Do not make posts that could jeopardize or violate the privacy of sensitive information. Be sure to have a strict policy where these issues are concerned.

# 7 Always Be in Control of your Company Image

Getting enthusiastic followers and a big fan, but do not let them be the face of your company online. Be sure to monitor the conversation and respond appropriately to keep things under control.

# 8 Do not Stray From Your Business Social Media Strategies

If your company does not have a social media strategy, get one immediately. This plan ensures that those who work for your business to maintain consistency and to follow the style guide is important. Setting this parameter for your company serves both your employees and your brand.

# 9 Do not Over-promoting Yourself

Maintaining a healthy ratio of 80/20 on your social media platforms. This means that eighty percent of what your company must NOT post related to your business. Use the remaining twenty percent wisely and strategically. Over-promoting your audience tires of your business, you lose your fans and followers and ultimately, sales. The shape of the relationship with your users.

# 10 Do not Disappear

Cultivating community takes your brand. Unless you are a brand power, instant results are not possible, so stay active and keep posting even if you do not have Digital Marketing Companies Bournemouth a large active audiences. If your audience is small and inactive, start researching what can you do to strengthen them and get their attention. Never lose faith in your social profiles. Build your audience takes time and planning, so stay in it!

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Your franchise only as strong as your weakest franchisee

Franchising is considered to be the fastest way to grow the business without investing in new businesses and allow your partner to grow the brand Digital Marketing Agencies in Nottingham name all over the city and state boundaries. But not all successful businesses such as McDonald's, Subway and several other people who have grown across international borders with their brand franchises.

While a good franchise can bring you profits and recognition of a bad franchise can cause disrepute and lose customers to businesses. For managers who have managed to build a successful franchisee talk with their partner on a regular basis is a daily exercise in which they discussed the problems of customers and products. For well-recognized brand that has been pre-sold franchise customer base is just a means to expand their customers in the geographical area. These brands generally keep tight control on the quality and supply them to retain their brand names and franchises must follow these norms to maintain a business deal.

A brand recognized product does not require spending a lot of publicity when opening new franchises in the area because there are existing clients to them. In this state franchise became more distribution points and franchisees only need to order a full charge and have to keep information about the requirements of the manufacturer.

Problems and loss of franchisees succeed - Second franchisee and franchisor entering this business have to admit that it was not only the gain and share them but also involves sharing the responsibility of maintaining customer service and brand reputation. But the lack of understanding of the business and profit can lead to franchisees lose interest and ignoring the customers who have a bad experience and began to vilify brands and stores.

brand extension has the following challenge if done through the franchise system:

Competition from similar products or services - When you select a franchisee, make sure that there is little or no competitors in the area because it can affect the profits of one day, which led to disinterest on both sides. Also franchisees do not have to engage in business that may create a conflict of interest as he / she will not give enough attention to new business and can use this to expand their core business.

Grow and manage customer base - While franchising can provide access to a new customer base they can destroy it with bad customer service in a way such that you can not open another franchise in that area. To reduce the likelihood of this problem occurs with your franchise, formed a strategic alliance to increase customers by helping them in every step of the growth phase.

Trust and honesty - Each partnership requires trust and honesty to it to bring success to both partners. All the problems and differences must be addressed prior to starting the operation as it is difficult for policy change. An important part of the franchise business is to reassess every year to evaluate the growth and discuss opportunities for growth.

Franchisees offer great potential for people with no business experience to take advantage of an established brand and start a profitable business. If the Digital Marketing Company in Nottingham franchisee managed to build a strong relationship with a brand it can easily get preference over others to open new franchise stores in other areas

If you are interested in a franchise marketing - Green Chilli Marketing is taking this franchise - find out more here.

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How to deal with negative feedback

We very often influenced by the feedback we receive from others. The feedback given to us can be neutral, good or bad but the tone used and the words that we hear may have a strong impact on our confidence and how we appreciate our work and ourselves.

If there is a double edge tongue and we saw that Digital Marketing Company in Sheffield there was a sting when giving feedback, it can make us grumble or our disappointment entirely.

how to deal with negative feedback in your life

There may be many people whose productivity, level of motivation and mindset is often dictated by the feedback they get from the people around them. You may have to work pretty hard for your company, but can be caught unaware by the negative bombardment when the feedback you've received quite discouraging. Have the tools to deal with negative feedback can help you handpick the backup after it happened.

Tip 1: You can find the value in a negative feedback?

We must remember that negative feedback does not necessarily mean that it is not true or can be converted into a positive statement. When negative feedback is accepted that initially may threaten you, you need to stop and analyze whether anything useful can be extracted from it. Am I really doing something wrong? Can you use this feedback to improve our performance in the future? If there are at least some of the benefits that can be attributed to the feedback, and there is something for us to learn from it, then we should try to learn the lesson and continue our business. As described below, make sure the feedback is not just a case of disagreement, or send negative vibrations.

Tip 2: beware of negative feedback - it could be a half truth

There may be times when the purpose of negative feedback is to put us and is often done by claiming only a half-truth. They only contain enough of the truth so that we start to guess and become defensive. The next time you receive negative feedback, view reports, whether they are completely false that upset you or that there is a quota of truth. If there is some truth in the feedback, we must pay attention and figure out what needs to be done. Often may leave you thinking that you're sort of doing what they show but how the proposed idea completely false. A trick to overcome such situations is to do away with the false feedback section and then repeat the remaining part in a positive tone.

Tip 3: Decide who you will listen.

Emails sent to you may be hurt by the message but it is really important to understand what kind of people you should listen to and what kind of people should ignore.

There will always be people who try to cut you off just because they see you as a threat. There is no point in taking the opinion of these people on board. The hard part is determining who is listening and who neglect.

Negative feedback can be a blessing in disguise. It can help Digital Marketing Agencies Sheffield you grow, develop and improve. It can also help you develop a thick skin, that during your career, would be useful.

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Truth about marketing

It's all about consistency and Sustainability

Work on marketing and brand consistency for your company might not confined to a particular standard setting. In order to maintain a consistent Digital Marketing Agencies in Southampton marketing efforts, you need to brand themselves uniformly for all potential and existing clients and customers.

What marketing consistency?

Simple placement of the company logo on a variety of marketing materials and the correct use of Pantone colors will not mean marketing consistency. Of course, light exercise is helpful; But marketing consistency is not limited to the colors and logo. As a business, your job is to make sure that the main marketing messages or primer aligned and aligned with your core business.

What happens when your target audience to hear one single message (on business) time and again, and in the same way every time? They will be in much better position to talk about it and spread the word, exactly the way you want. 'Tell them and they will tell two other friends' became the most impact marketing tool in such situations.

marketing experts suggest that all companies must audit marketing pieces or their communications (brochures, pamphlets, e-mailers, text messages, ads, online ads, blog posts) together with all customer touch-points such as sheets faxes, invoices, email signatures, etc. this helps promote consistency in brand marketing and messaging.

When you use a consistency in your marketing efforts, your business will be provided with recognition, sustainability and credibility. When you become a brand recognized and sustained, you can move on to a new level, namely loyalty and trust among your customers.

In order to achieve this level, marketing and branding effort will require the look, tone, terminology and nuances to be consistent. And this needs to be implementation in respect of all marketing pieces, such as a website, business cards, envelopes, letterheads, banners, signage, invoices, and other things related to your brand.

five basic rules to achieve consistency in marketing

Here are five basic rules that you can follow to achieve consistency in your marketing efforts:

Keep repeating your core business message

Use standard design styles and colors for recall

Utilizing illustration imagery and characteristics

Utilizing a uniform typography

Understand your audience

how do you know if your marketing efforts are working on the principles of consistency?

Well, there's an easy way to find out. You can do surveys facebook followers, or ask for a comment on your blog

They ask these questions:

What organization exists?

What the organization means to them?

Compare this answer and see if they are consistent. Do they use the same words to describe the brand and business?

It is a simple poll can give a good indication of the Digital Marketing Company Southampton level of marketing and communication consistency is being implemented.

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17 Ways to market your business online

One of the best pleasure is to have an independent source of income. Marketing services online can be a hard lesson to learn from time to time, but here is how you can market your services or products in the right way from the beginning.

1.tell family and friends about your business:

When you are first starting out, the best way to grow your Digital Marketing Agencies in Newcastle reach is to use your existing network. Ask them to share your business and a link on their social media sites and email contacts.

2.utilise google ad-words:

marketing Pay-per-click is a great way to promote your business. Although it may seem that PPC marketing that intrusive, it is a sure-shot way to attract visitors to your site and consequently lead them to your product or service.

3. The use of samples and gifts:

It is very difficult to find someone who does not like free samples. You can easily market your business by providing samples of your products in the baby business. Demand visitors to participate in a contest or prize. You can also provide an incentive if your visitors are sharing the contest on their social media sites.

4.Create info-graphic:

This visually appealing display data in a way that is easily understood. You can ask the designer to create info-graphics that are relevant to your product or service.

5.subscribe to feed the product:

Websites like Google Merchant and Shopzilla enables consumers to compare prices for products and information. Subscribe to the feed products can help you get more visitors.

6.Use Video:

This is a very effective way to connect with and introduce customers to your business and products. A YouTube channel is another effective way to reach your client base.

7.sell via ebay:

You can sell your services or products through eBay or Etsy. It is open to the wider cusomters.

8.request vendor for assistance:

If you distribute products for other companies, there is a good chance that the company will help you with your mention in the online promotion.

9.Get themselves were interviewed:

If you have knowledge in the field of business, to reach as many people as you can and make them aware of what makes your business unique and stand apart from others.

10.write excellent blog:

Good quality content is always interesting. You must provide real content and makes share-worthy.

11.utilise amazon product ads:

It allows you to place ads in the Amazon retail page. It will do you good in improving the conversion rate of your store.

12.give cards themselves:

Card should stand out and attract your customers.

13.refresh your social media:

Make sure that you have a strong online presence. If you are dominant, you could soon be a thought leader.

14.make up coupon code:

Because everyone loves a discount!

15.consider affiliate program:

This program will help you market your products. To do this, you need a group of people who love your product and are happy to promote it to others.

16.advertising via facebook:

This is a very good technique for accessing a very specific audience.

17.show patience:

Similar to brick and mortar stores, while taking online marketing to be successful.

Need other tips to extend your marketing reach online?

Get in touch and one of our marketing specialists Digital Marketing Companies Newcastle can talk you through the possible choices that could work specifically for your business.

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